Ok so I’m about to alientate alot of people by confessing I’m a lifelong Red. I love Liverpool Football Club and I have recently been trying to keep aboard of the latest transfer gossip. One way of doing so is by scouring the forums for ITK tip offs and some good discussion.

On one particular occasion the usual stories starting  with “I’ve just seen Messi driving past Melwood” werent enough for my need of news now, so I became sidetracked  and came across another post about a business card that one fan was really proud of. Read the rest of this entry »


So google has now properly entered the social revolution and created it’s own social network. It has been in the pipeline for a while now and altough it’s only on a limited field study with users at the moment, social network geeks/buffs will be raring to get in on the action as soon as it becomes available.

As marketers what we need to understand is the way this might help us? Read the rest of this entry »

I recently re-watched the social network, which I still love. Mainly because I’m a social network geek. Even though facebook is for the individual who are free to express their feelings, some things really rile me. Here I have compiled a list of what annoys me. Read the rest of this entry »

Recently at work, there have been a few more pieces of direct mail than usual. The culprits are Blackberry. I assume they have been trying to win more company contracts to slow down their current decline. This can be seen also in their US market shares, which mashable also commented on.

Blackberry on the slide Read the rest of this entry »

Unfortunately I’m not talking weddings. I’m currently doing a strategic marketing plan at Motiva Group and a part of this is a digital plan. Which if you want to do well you have to be planning 2 steps ahead rather than what most people do, which is to react.

As part of my googling I came across a cartoon which shows how technology is converging once again.

jiminy jillikers batman Read the rest of this entry »

As a twitterer it’s been hard to miss the whole footballer – injunction saga. So the Sunday Herald all but outed Mr 12 titles as the footballer in charge, which I’ve no doubt boosted its sales figures. However Paddy Power have really utilised the situation to create a superb bit of viral marketing. Read the rest of this entry »

Read the rest of this entry »